The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. Digital transformation, the industrial internet, advanced analytics, artificial intelligence, robotics, machine learning, and a plethora of other innovations are fundamentally changing the nature of work. Machine learning, for example, may not eliminate many jobs in their entirety. But […]

Our latest research into mobile brand experiences has unearthed data that reinforces what you may already suspect: Speed and relevance are crucial to customer satisfaction. But it may surprise you to learn that in the mobile marketing arena, a “neutral” experience can be a negative one. More than ever before, people have higher expectations for […]

Differences in age, gender, and income at the top platforms KEY POINTS Social media penetration is growing in the US, and the demographic makeup of each major platform is becoming more diverse. Nearly 70% of all US adults used at least one social media site in 2016, up from 50% in 2010. US Facebook users aged […]